Storytelling about storytelling

One thing has remained constant during my busy and exciting transition from recent graduate of NC State University’s Industrial Design program to new hire in a Creative Strategy internship here at Red Hat: ambiguity. Expressing creative work with enough relatability to a broad audience is difficult! Most of my graduation weekend was spent trying to

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Two years and counting

It all started with a LinkedIn message. When I was preparing to graduate college in 2010, we had a mandatory portfolio review through AIGA in Durham. I remember sitting in a glass conference room, with all my design work laid out, bright-eyed and anxiously waiting for all the reviewers to come through. After meeting with

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The Red Hat Booth at Summit 2018

Each year, Red Hat Summit provides a forum to discuss open source technology and exchange ideas freely, so it’s especially fitting that this year, the theme at Summit revolved around Ideas Worth Exploring. Our team developed a fresh visual identity for this theme, using planetary orbits to evoke the gravity that strong ideas naturally generate.

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How to bring a Summit theme to life | Part 2

[Read part 1 from Chelsea first!] Once we had a theme picked, we were ready to start planning the layout of each floor of the Moscone Center. Arranging and rearranging where signage, booths, activations, and all the other elements would live was a challenge and we made adjustments throughout the process (up until 2 weeks

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How to bring a Summit theme to life | Part 1

Unsurprisingly, Red Hat Summit is a BIG deal here at Red Hat. It is our yearly event where passionate geeks around the world unite to learn about open source technology and how it is changing the very world we live in. It’s epic, it’s huge, and it’s a three-day conference that is planned from start

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Everyone’s a strategist. So, what are the creative strategists doing?

A designer recently told me, “I don’t even know what you guys do all day.” She was talking about Creative Strategists. She was talking about me. Breathe, man. Assume good intent. You haven’t worked with this one yet. It’s only been a few months. Keep working, they’ll start to get it. Or maybe they won’t.

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Where Open Source Stories can come from and why sharing them is important

The Open Patient has humble beginnings rooted in the open source way where good ideas can come from anyone and anywhere. Rushing out the door into the gray morning for another business trip, Mark Coggin, director of product marketing for Red Hat, grabbed the damp copy of the Boston Globe lying in the driveway. He

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2016 Red Hat Summit theme development process: Theme refinement (Part 3)

This is the final in a series of 3 blog posts that will walk you through our 2016 Red Hat Summit theme process. In this post, we’ll focus on our third phase – theme refinement. And the winner is: The Power of Participation as shown through Depth Pixels (or if you stumble on your words like

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The filming of Penn Manor: The Power of Open in Education 

When our team was tasked with finding human-centered open source stories, we searched through a lot of material. Charlie Reisinger, IT director for the Penn Manor school district, who helped bring an open educational model and a 1:1 laptop program to Penn Manor High School, kept resurfacing as a story with passion and potential that

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