In 2017, 30% of global consumer-facing companies will experiment with augmented reality and virtual reality1. Virtual reality (VR) is currently in its “wild west” phase as brands try to find engaging ways to use it for marketing purposes. Right now, it’s easy to use the novelty of VR to engage with customers, but soon VR
The theme for this year’s Summit was “The Power of Participation.” The entire process of creating the intro video took that theme and brought it to life. Not only did the animation showcase the power of participation, but the video and animation teams worked extremely collaboratively—showcasing everyone’s individual strengths to create a stronger whole.