It’s my first week on the job as associate creative director of Red Hat Films, and I’m already suffering from some serious déjà vu. While I don’t expect to see my face in some old company photo like Jack Nicholson in The Shining, there is something eerily familiar about the Red Hat open source story.
Well, this is it. The last batch of updates to the brand standards. Over the course of the last year, we’ve updated over 25 sections to include the latest changes to our brand, new examples, and (hopefully) clearer guidelines that help all our designers, agencies, and Red Hatters make our brand stronger and more consistent.
Red Hat went to the local American Advertising Awards at the Durham Armory last Thursday night. And we got a little fancy, as we do. This is our second year in a row entering our work into this distinguished national competition, whose aim is “to recognize and reward the creative spirit of excellence in the
The theme for this year’s Summit was “The Power of Participation.” The entire process of creating the intro video took that theme and brought it to life. Not only did the animation showcase the power of participation, but the video and animation teams worked extremely collaboratively—showcasing everyone’s individual strengths to create a stronger whole.
The West Chester Film Festival is an annual film festival dedicated to short films of all genres, and was held April 22-24 in West Chester, PA. Our short documentary, e-NABLE: Open technology, faster progress, was not only accepted into the film festival, but it was also nominated for and (spoiler alert) won Best Documentary! Here’s
A few months ago, when we were concepting for Red Hat Summit, we thought of the idea to use cubes with letters on them to spell out messages to promote the event. That’s one great thing about the Summit theme, not everything has to be digitally made, and this was a nice opportunity to do
The Triangle American Advertising Awards (ADDYs) were held on February 18 in Durham, NC. The ADDYs are “the advertising industry’s largest and most representative competition, attracting more than 40,000 entries each year” with a mission to recognize and reward the creative spirit of excellence in advertising. This year, the creative team submitted several of our
For the past few years I have had the pleasure of working on the ethics video for Red Hat’s sales kickoff meetings. Last year the theme was LEAP. That’s L-E-A-P. When faced with an ethical quandary you should always ask yourself… We decided to make a music video called All about that LEAP! It
How much could Pixar’s Wall-E have in common with a short marketing animation about the value of a Red Hat subscription? Take a listen, and you might hear it. The driving engine behind both is sound design, and neither would have been nearly as successful without it. Most people don’t really think about sound editing