Emergence of Virtual Reality in Marketing

In 2017, 30% of global consumer-facing companies will experiment with augmented reality and virtual reality1.  Virtual reality (VR) is currently in its “wild west” phase as brands try to find engaging ways to use it for marketing purposes. Right now, it’s easy to use the novelty of VR to engage with customers, but soon VR

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HUNG : A COLLABORATION OF METAL AND CLAY

Featuring the work of Sarah Tector and Liz Kelly At VAE in Raleigh, June, 2017   Hung, “A Clayboration of Home Goods,” was an exhibition of functional home adornment objects like hanging pendant lights, hooks, knobs and small wall planters made of clay. Each piece was created collaboratively by Liz Kelly (a potter) and Sarah

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Open Innovation Labs | Wall Graphic

As always, there are many new projects going on at Red Hat all the time. A huge one for Red Hat is opening a new Open Innovation Labs space in Boston. It’s a brand new facility where our customers’ developers come to workshop their ideas with Red Hat experts. They learn, collaborate, build, and leave with

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You got this.

I’ve worked as a graphic designer for the last 7 years, and I have never once illustrated anything worth mentioning. My illustration skills past college consisted of drawing stick people or the occasional flower. So you can imagine my sheer terror when my manager approached me last December to tell me that I would be

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Off Route Journals

The Lab at VAE April 7-27, 2017 Betsey Peters Rascoe, Mike Cindric, and Sam Cox A celebration of the unique people and landscapes of Eastern North Carolina. For a lot of people who live in the Piedmont, Charlotte, or back up in the mountains, the coastal plain of Eastern North Carolina is a broad flat

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interface | Ely Urbanski

Printmaker Ely Urbanski’s recent VAE show, interface, closed in late February, but the end of the show was only the beginning. The creative process that led to the interface exhibit began with Urbanski collecting well-worn clothes (and the emotional stories that often go with them) from friends, family, and previous exhibition visitors. Urbanski used them

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Learning from the Bees

VAE’s March installation features Bee Downtown’s honey bee hives. Founder Leigh-Kathryn Bonner comes from a long line of rural beekeepers. She decided to take her family trade and love for bees to the city. Bee Downtown started in 2014 with two beehives on a rooftop at the American Tobacco Campus and a clear storefront observatory

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Brand Standards updates, part 3.2

Well, this is it. The last batch of updates to the brand standards. Over the course of the last year, we’ve updated over 25 sections to include the latest changes to our brand, new examples, and (hopefully) clearer guidelines that help all our designers, agencies, and Red Hatters make our brand stronger and more consistent.

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Open Studio at East Carolina University

In February, four designers from the Creative Strategy and Design team had the privilege to talk with the design students from our alma mater, East Carolina University. We spoke about Red Hat, the work we do, open design principles, the “real world”, and what we’ve learned since graduating college. The main themes of the day

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