Emergence of Virtual Reality in Marketing

In 2017, 30% of global consumer-facing companies will experiment with augmented reality and virtual reality1.  Virtual reality (VR) is currently in its “wild west” phase as brands try to find engaging ways to use it for marketing purposes. Right now, it’s easy to use the novelty of VR to engage with customers, but soon VR

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HUNG : A COLLABORATION OF METAL AND CLAY

Featuring the work of Sarah Tector and Liz Kelly At VAE in Raleigh, June, 2017   Hung, “A Clayboration of Home Goods,” was an exhibition of functional home adornment objects like hanging pendant lights, hooks, knobs and small wall planters made of clay. Each piece was created collaboratively by Liz Kelly (a potter) and Sarah

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Open Innovation Labs | Wall Graphic

As always, there are many new projects going on at Red Hat all the time. A huge one for Red Hat is opening a new Open Innovation Labs space in Boston. It’s a brand new facility where our customers’ developers come to workshop their ideas with Red Hat experts. They learn, collaborate, build, and leave with

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Open Studio at East Carolina University

In February, four designers from the Creative Strategy and Design team had the privilege to talk with the design students from our alma mater, East Carolina University. We spoke about Red Hat, the work we do, open design principles, the “real world”, and what we’ve learned since graduating college. The main themes of the day

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Designing the open source way

Working at the first billion-dollar open source company has taught me that open is a better way to develop software. Why? Because in the technology industry, change is constant. Think about how rapidly technology has evolved over the years. Fifteen years ago, everyone was excited about satellite radio, and ten years ago people didn’t carry

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Overpass 3.0

The Red Hat Brand team just released Overpass 3.0, designed by the wonderful people at Delve Fonts. You can read more about the release on the official Red Hat Blog and get the files at overpassfont.org. Made for designers and developers The entire Overpass family was crafted to empower quality design With eight weights plus

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One square foot of collaboration, part 3

Earlier this year, we gave out two dozen wood panels to designers and other creative Red Hatters as part of a collaborative project to fill a wall in our workroom. Each designer got a square foot to fill however they wanted—as long as they used red, white, gray, and black to do it. They came

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Separation & In Between

Collaboration is the theme for all the exhibitions at The Lab at VAE this year. But collaboration in art doesn’t always mean the hands-on work that artists might do together. Sometimes the collaboration is found in the materials an individual artist might work with. When Jan-Ru Wan left her family in Taiwan to study in

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Where Open Source Stories can come from and why sharing them is important

The Open Patient has humble beginnings rooted in the open source way where good ideas can come from anyone and anywhere. Rushing out the door into the gray morning for another business trip, Mark Coggin, director of product marketing for Red Hat, grabbed the damp copy of the Boston Globe lying in the driveway. He

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