Brand Standards updates, part 3.2

Well, this is it. The last batch of updates to the brand standards. Over the course of the last year, we’ve updated over 25 sections to include the latest changes to our brand, new examples, and (hopefully) clearer guidelines that help all our designers, agencies, and Red Hatters make our brand stronger and more consistent.

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Open Studio at East Carolina University

In February, four designers from the Creative Strategy and Design team had the privilege to talk with the design students from our alma mater, East Carolina University. We spoke about Red Hat, the work we do, open design principles, the “real world”, and what we’ve learned since graduating college. The main themes of the day

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Brand Standards updates, part 3.1

We’re almost done with our year-long project to update and expand our brand standards! This final set of updates covers more ground than the first two, so we’re going to split it into two blog posts for you. Up first, an update to our brand personality, a change to our icon library, a brand new

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2017 American Advertising Awards

Red Hat went to the local American Advertising Awards at the Durham Armory last Thursday night. And we got a little fancy, as we do. This is our second year in a row entering our work into this distinguished national competition, whose aim is “to recognize and reward the creative spirit of excellence in the

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One square foot of collaboration, part 3

Earlier this year, we gave out two dozen wood panels to designers and other creative Red Hatters as part of a collaborative project to fill a wall in our workroom. Each designer got a square foot to fill however they wanted—as long as they used red, white, gray, and black to do it. They came

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Everyone’s a strategist. So, what are the creative strategists doing?

A designer recently told me, “I don’t even know what you guys do all day.” She was talking about Creative Strategists. She was talking about me. Breathe, man. Assume good intent. You haven’t worked with this one yet. It’s only been a few months. Keep working, they’ll start to get it. Or maybe they won’t.

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Brand Standards updates, part 2

We’re continuing to update and expand our brand standards, and have another 8 sections to share with you! Like the first round of updates, these changes will live online (we won’t be reprinting the book yet) and we’ll explain each change and the reasoning behind it here. Most of the changes this time are small

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Where Open Source Stories can come from and why sharing them is important

The Open Patient has humble beginnings rooted in the open source way where good ideas can come from anyone and anywhere. Rushing out the door into the gray morning for another business trip, Mark Coggin, director of product marketing for Red Hat, grabbed the damp copy of the Boston Globe lying in the driveway. He

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