2017 American Advertising Awards

Red Hat went to the local American Advertising Awards at the Durham Armory last Thursday night. And we got a little fancy, as we do. This is our second year in a row entering our work into this distinguished national competition, whose aim is “to recognize and reward the creative spirit of excellence in the

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Creative Conference: AdobeMax

At the beginning of November, a group of Red Hatters from the 9th floor packed our bags and headed to San Diego to attend AdobeMAX 2016. Designers, animators, videographers, event managers, content writers—we each had different agendas, but we had one common goal: to soak up as much information as possible and share it with

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Red Hat Community Posters

During the chaos leading up to Red Hat Summit, our design team had the amazing opportunity to create communities posters to display in the Community Central area at the event itself. It all started with a “Friday Inspo” email to our team that included a link to these beautiful posters. They were designed for NASA

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The Power of Participation: How We Worked With an Orchestra to Make an Amazing Event Opener

  The theme for this year’s Summit was “The Power of Participation.” The entire process of creating the intro video took that theme and brought it to life. Not only did the animation showcase the power of participation, but the video and animation teams worked extremely collaboratively—showcasing everyone’s individual strengths to create a stronger whole.

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Open sourced Summit t-shirts

As we’ve discussed on this blog before, this year’s theme for the Red Hat Summit was “The Power of Participation.” We had several aspects of the event that feature elements of participation and collaboration to make it extra fun and interactive. One of those items (arguably the most popular among attendees) was a live t-shirt

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Collaboration makes SXCreate more colorful

Every March, Austin, Texas is flooded with sponsors and attendees for SXSW Interactive. 6th Street transforms from an already bustling bar scene to a playground of parties and experiences, tempting visitors with immersive experiences and free swag. For the last few years, an event has been engaging a difference audience on the other side of

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2016 Red Hat Summit theme development process: Theme refinement (Part 3)

This is the final in a series of 3 blog posts that will walk you through our 2016 Red Hat Summit theme process. In this post, we’ll focus on our third phase – theme refinement. And the winner is: The Power of Participation as shown through Depth Pixels (or if you stumble on your words like

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2016 Red Hat Summit theme development process: Design concepts (Part 2)

This is the second in a series of 3 blog posts to walk you through our 2016 Red Hat Summit theme process. In this post, we’ll focus on our second phase — design concepts (from inspiration to chosen concept). As described in part 1 of this Summit series, striving to bring the open source mentality

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2016 Red Hat Summit theme development process: Messaging (Part 1)

This is the first in a series of 3 blog posts that will walk you through our 2016 Red Hat Summit theme process. In this post, we’ll focus on the first phase of our process – messaging development. Each year, the Creative Strategy + Design Team and the Content Team work together to create a

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