Brand Standards updates, part 3.2

Well, this is it. The last batch of updates to the brand standards. Over the course of the last year, we’ve updated over 25 sections to include the latest changes to our brand, new examples, and (hopefully) clearer guidelines that help all our designers, agencies, and Red Hatters make our brand stronger and more consistent.

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Brand Standards updates, part 3.1

We’re almost done with our year-long project to update and expand our brand standards! This final set of updates covers more ground than the first two, so we’re going to split it into two blog posts for you. Up first, an update to our brand personality, a change to our icon library, a brand new

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Overpass 3.0

The Red Hat Brand team just released Overpass 3.0, designed by the wonderful people at Delve Fonts. You can read more about the release on the official Red Hat Blog and get the files at overpassfont.org. Made for designers and developers The entire Overpass family was crafted to empower quality design With eight weights plus

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Unifying the Red Hat brand in our products: Establishing brand through type

The User Experience Design (UXD) Team is in the process of applying the Overpass typeface across all Red Hat products. This means all our Red Hat applications will be compliant with brand standards for the first time ever. Since typography is the primary visual element in our applications, this typeface change will be a significant

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Brand Standards updates, part 2

We’re continuing to update and expand our brand standards, and have another 8 sections to share with you! Like the first round of updates, these changes will live online (we won’t be reprinting the book yet) and we’ll explain each change and the reasoning behind it here. Most of the changes this time are small

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Corporate portfolio awareness in Times Square-ness

So! Our corporate marketing team has had some pretty awesome opportunities in the past to wave the proverbial Red Hat flag high in Times Square – New York City’s epicenter of cool, where the people are and want to be! But this summer, we had an epic opportunity. On August 23-24 we ran a huge

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Our evolving brand (part 1)

Brands are living things that constantly grow and evolve. Brand standards must grow and evolve too, to meet new needs and reflect new ways to use core elements. We launched the fourth edition of the Red Hat Brand Standards in January 2015, so it’s time for an update. We won’t be reprinting the physical book,

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2016 Red Hat Summit theme development process: Theme refinement (Part 3)

This is the final in a series of 3 blog posts that will walk you through our 2016 Red Hat Summit theme process. In this post, we’ll focus on our third phase – theme refinement. And the winner is: The Power of Participation as shown through Depth Pixels (or if you stumble on your words like

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2015 Red Hat Summit

Red Hat Summit is the premier open source technology event that showcases the latest and greatest in cloud computing, platform, virtualization, middleware, storage, and systems management technologies. This is Red Hat’s largest event of the year with over 5,000 attendees who have come from around the world to learn, network, and experience open source. This

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