A few months ago, when we were concepting for Red Hat Summit, we thought of the idea to use cubes with letters on them to spell out messages to promote the event. That’s one great thing about the Summit theme, not everything has to be digitally made, and this was a nice opportunity to do something a little outside of the box. Pun intended, yes.
We storyboarded out all of the messages, to determine just how this would look in the frame, and how it would operate in real life. We batted around the idea of wooden cubes – how big should they be? How small? Letters hand-cut from paper? A dolly pullback shot as we timelapse the whole message-building process? Stop motion?
We landed on an aerial shot, using 6-inch red gift boxes, and thankfully one of our crafty and resourceful project managers lent us a vinyl cutting machine. That spared us the pain of hand-cutting each letter, and they looked pretty swanky~
This was super fun to work on with my creative partner, Megan Kennedy, and so many others! Special thanks to our Red Hat Summit 2016 promo message-building team: Arrie Brown, Jared Mashburn, Alicia Frazier, Jesse Kolbert, Ronke Oyelade, and Jo Vilicic. We literally couldn’t have done it without you – many hands make less work indeed.