Brand Standards updates, part 3.2

Well, this is it. The last batch of updates to the brand standards. Over the course of the last year, we’ve updated over 25 sections to include the latest changes to our brand, new examples, and (hopefully) clearer guidelines that help all our designers, agencies, and Red Hatters make our brand stronger and more consistent.

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Brand Standards updates, part 3.1

We’re almost done with our year-long project to update and expand our brand standards! This final set of updates covers more ground than the first two, so we’re going to split it into two blog posts for you. Up first, an update to our brand personality, a change to our icon library, a brand new

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One square foot of collaboration, part 3

Earlier this year, we gave out two dozen wood panels to designers and other creative Red Hatters as part of a collaborative project to fill a wall in our workroom. Each designer got a square foot to fill however they wanted—as long as they used red, white, gray, and black to do it. They came

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Brand Standards updates, part 2

We’re continuing to update and expand our brand standards, and have another 8 sections to share with you! Like the first round of updates, these changes will live online (we won’t be reprinting the book yet) and we’ll explain each change and the reasoning behind it here. Most of the changes this time are small

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One square foot of collaboration, part 2

In June, we showed you the first batch of 1 foot square panels that our designers are creating for an empty wall in our workroom. This month, we’ve got eight more pieces from folks who work on design teams throughout Red Hat. John Adams Senior Director | Global Brand Strategy & Management As a quilter,

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Open Studio at Hopscotch Design Festival

For the second year in a row, Hopscotch Design Festival is taking over downtown Raleigh and bringing some of the brightest minds in design together for two days of sharing ideas. Since Red Hat is a sponsor this year, we want to take the opportunity to share one of our favorite ways to work together

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Our evolving brand (part 1)

Brands are living things that constantly grow and evolve. Brand standards must grow and evolve too, to meet new needs and reflect new ways to use core elements. We launched the fourth edition of the Red Hat Brand Standards in January 2015, so it’s time for an update. We won’t be reprinting the physical book,

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One square foot of collaboration, part 1

Recently, we got the chance to convert an unused office into a workspace for our creative teams. We brought in a work table and shelves stocked with paper samples, x-actos, and boxes of Sharpies. But something was still missing. We needed art, and we wanted to take advantage of the brilliant pool of talent on

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Collaboration makes SXCreate more colorful

Every March, Austin, Texas is flooded with sponsors and attendees for SXSW Interactive. 6th Street transforms from an already bustling bar scene to a playground of parties and experiences, tempting visitors with immersive experiences and free swag. For the last few years, an event has been engaging a difference audience on the other side of

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