Brand Standards updates, part 3.1

We’re almost done with our year-long project to update and expand our brand standards! This final set of updates covers more ground than the first two, so we’re going to split it into two blog posts for you. Up first, an update to our brand personality, a change to our icon library, a brand new

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2017 American Advertising Awards

Red Hat went to the local American Advertising Awards at the Durham Armory last Thursday night. And we got a little fancy, as we do. This is our second year in a row entering our work into this distinguished national competition, whose aim is “to recognize and reward the creative spirit of excellence in the

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The Open Icon

As our brains and lives are overwhelmed with information, we find ourselves constantly looking for visual shortcuts to tell a story or convey a message quickly and effectively. Within texts, emails, and iMessages, emojis are now ubiquitous. We communicate more effectively sometimes by incorporating illustrations into our typed memos–a far cry from the complexities of

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Dreams Deferred

In his 1951 poem “Harlem,” Langston Hughes asks, “What happens to a dream deferred?” Harlem by Langston Hughes What happens to a dream deferred? Does it dry up Like a raisin in the sun? Or fester like a sore- And then run? Does it stink like rotten meat? Or crust and sugar over- like a

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